Note to readers

This is a blog that I'm required to keep that's full of unedited, near stream-of-consciousness reactions to similarly required and related readings in a graduate course in N.C. State University's Communication, Rhetoric, and Digital Media program. The way these posts are written help me interrogate and understand what's going on in our readings. I'm identifying what's troublesome so that I can give it more thought, but the posts aren't written in a style that's productive for audiences outside of our class to read. That's by design. I start with contestation, then spend heavens only knows how long researching, recutting, and reevaluating so that I can try and see what potentially productive readings I can extract from these source for use in my own work's contributions back to the field. Comments encouraged, but please, you'll likely need a thick skin if your work is quoted here.

Friday, March 13, 2009

Identity politics meets the web

From an email describing recent changes to Google's AdSense:

Interest-based advertising will allow advertisers to show ads based on a user's previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. "sports enthusiast"). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the "sports enthusiast" interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310.


So many have noted that the net seems to provide a place for people to exist without the conventional/legacy baggage of race, gender, size, and other appearance-based stereotypes and prejudices. It appears that now, if you keep cookies and don't surf privately, Google has seem fit to start creating and applying its own labels for you based on behavior. It's the ADHD of eAdverts.

I wonder if Google would ever sell your labels to another corporation?
Posted by ruffin at 7:55 AM

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