If a single business entity had exclusive rights to binding books, what would the commercials look like? What's the sales pitch? We'd see the same beautiful people at the beach, this time with some person happily reading their book as their kid spills ocean water on the person reading a Kindle next to them. We'd see someone reading through an airplane takeoff after seeing an iPad user scolded by an air steward. We'd see someone lending a book to someone else for easy reading. We'd see people in parks, or hiking, or in blackouts still reading while others were out of luck.
I'm not arguing that books are better than eBook readers. I'm saying that the format is marketable, and that there's nobody with a vested interest to champion them. For whatever reason, nobody's hiring a Billy Mays equivalent for the codex the way they are for eBook readers. Because the format's in the public domain, there's no incredibly vested interest.
Beyond consumers (who buy, not market), who might change this? Honestly, there are only two sources, I think. One is the paper mill, but I don't know that book paper is the biggest moneymaker right now. Where does our paper come from anyway? The other is the big book store, but that's down to essentially Barnes and Noble, right? And they have a truly vested interest in pushing Nooks and eBooks now. I guess book clubs might be another source, but how much growth could they expect, best case? Probably not worth the marketing cash.
And obviously there are authors, yet authors aren't really hurt if people buy eBooks instead of codices. In fact, used sales (remember when the Authors' Guild (?) sued Amazon over selling used books next to new?) mean they get paid less often with printed pages than eBooks, at least legally.
(Which brings me back to asking why nobody lends their Kindle. Illegal? I think it might be, but it's easier to share an entire library of books now than it used to be, not harder, yet the expensive hardware seems to make lending a much less frequent activity.)
(Which brings me back to asking why nobody lends their Kindle. Illegal? I think it might be, but it's easier to share an entire library of books now than it used to be, not harder, yet the expensive hardware seems to make lending a much less frequent activity.)
I don't know who would champion books, but I do know I haven't seen an advert from them recently. In fact, the only place I experience adverts for books at all in the mainstream media is on talk radio (sports) and on ABC's Castle, both from publishing houses/authors who probably don't really care which format you use. Strange that a show about a book author would bring in book readers, though apparently the fictitious author has ghostwriters who have written some real world bestsellers.
I suppose I should realize that the free market suggests that the codex still has more of the market than it should right now simply from inertia, and that once its use drops below a sort of natural threshold, some entity will start marketing it to make the money left on the table. I just wish they'd start marketing now to slow the descent. But I clearly have my biases.